Another kind
For this school assignment we had to create a visual identity and strategic rebrand for the company Another kind, specializing in modular furniture.
The goal was to explore how a modern furniture brand can build a deeper emotional connection with its audience, not just through products, but through a meaningful brand experience.
Our why/ payoff:
By combining cultural and consumer insights with a clear brand strategy and a warm, thoughtful visual identity, we created a brand that balances functionality with feeling inviting people to make space for what truly matters.
Usage of the payoff on some:
Posters and outdoor media:
Show room concept:
