In this project, I've been working with art direction, including social media, website setup and graphic design, market stands, and overall branding.
We wanted to keep it clean, not taking anything away from the actual products, while also incorporating illustration and colors, to make it less serious.
Products
Whilst not taking anything from the actual products, we used illustration to capture the playfullness and use of the product.
The illustrations also carries into flyers, some posts, marketing materials and so on. Again, to capture playfulness and humor.
Product design
Recent flyers:
